The Brief
In 2023, Active PR approached House of Bakes on behalf of Redrow Homes. They were looking for branded cupcakes to mark show home launches across the North West, bakes that would welcome visitors and carry the Redrow name with care. That first commission became an ongoing partnership, and the orders have continued ever since.

The Work
Most of our work for Redrow is logo-branded cupcakes, made for show home openings and new estate launches. Each order runs to dozens of cupcakes, and every one must match the last in quality, finish and branding.

Every cupcake is made entirely by hand. There is no factory line or automation, only our own oven and a process refined over many orders, so each batch meets the same standard as the first.

The Detail: Individual Gift Boxes
Working with Active PR, we recently began presenting each logo cupcake in its own box. Visitors can now take their cupcake home intact, icing untouched, and it feels like a gift rather than a hand-out. It is a small detail, but it lifts a branded treat into something guests remember.

Beyond the Launches
The partnership also includes bespoke cupcakes for Redrow’s staff New Year celebration and its Pride events. We are proud to help a major brand celebrate its people and community.

The Result
What began as a single enquiry is now a long-standing partnership, with more than 1230 cupcakes handcrafted for Redrow’s most important moments.