Introducing Our Dessert Pots: The Idea That Started It All (Part One)

Before we talk about our dessert cart, or dessert bar (we’re still deciding which name feels more “us”), we need to go back to where the whole idea began. Because this story doesn’t start with a cart, or a menu, or even an event. It starts with a product we created called Build Your Own Bake.

We’ve never been the bakers to make a single brownie base, stick a different chocolate bar on top, and call it a new flavour. It works brilliantly for lots of other bakers, and their customers love it, but it’s not the way we like to bake. We do have core recipes for everything, of course, but those recipes are our starting point, not the final product. Every flavour we make is built intentionally. Different ingredients, thoughtful textures, layers of flavour… we want every bite to have purpose.

But we also noticed these style products were really popular, especially with younger customers. And that got us thinking: what if we could create something that still felt like us, still flavour-driven, still handcrafted, but with an element of fun and personal choice?

That’s how Build Your Own Bake was born.

Build Your Own Bake: Our Version of “Subway for Bakes”

The premise was simple but exciting: a tub or pot of brownie or blondie cubes, topped with whatever toppings and sauces the customer wanted. A fully customisable bake-in-a-pot.Your flavours, your toppings, your creation.

Straight away, our minds went bigger.

What if customers could build these in real time? What if we turned up at events with a whole dessert bar dedicated to letting people build their own bakes? What if no two pots had to be the same?

We’d recently seen charcuterie bars popping up everywhere on Instagram, mostly in the USA, and instantly thought, We can do this here in the North West, UK. We can make this our thing.

There was just one problem: launching the full vision was a huge investment… and way out of our budget at the time.

So we did what small businesses do best: we improvised.

The Makeshift Build-Your-Own Station

Our first set-up was, looking back, a little chaotic. Little pots of toppings stacked inside one of our display cases. Some extremely questionable paper signs. A lot of confused customers trying to work out what on earth we were offering.

But we learned so much from that stage:

• What flavours people loved (and which they didn’t).

• How much customers enjoy interaction and control over their desserts.

• That the concept worked, it just needed refining.

  
  

We knew we were onto something. It was rough, but the idea had legs.

The Birth of the Dessert Pot

Over the next year, our signage improved… and so did our vision.

We introduced what is now one of our most popular products: the Dessert Pot. We built our own tabletop dessert cart to elevate the look, created a menu of set flavour combinations alongside the build-your-own option, and finally started to see our idea taking shape.

The vision was clearer, the product was stronger, and the whole concept finally felt like it had an identity.

But even then, we knew we weren’t done.

The Big Step: Saving for Something Bigger

Throughout 2025, we saved every penny we possibly could. And finally, after a year of planning, tweaking, and dreaming, we commissioned our very own portable dessert cart.

A fully mobile, beautifully designed, purpose-built cart that brings the entire concept to life.

But that part of the journey? That’s a story for Part Two.

Stay tuned.