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OUR STORIES


The Giant Cupcake is back - and it makes a beautiful wedding cake
Let's talk about the giant cupcake. If you were baking, or eating cake, in the early 2010s, you'll remember it. The oversized cupcake mould was everywhere . It featured on the Great British Bake Off. Giant cupcakes became popular purchases, home bakers were obsessed, and it became one of those bakes that defined an era. For a few years, it felt like no celebration table was complete without one. And then, as trends do, it faded. Macarons arrived. Then drip cakes. Then geode c
Apr 133 min read


Why More Couples Are Choosing a Dessert Tower Over a Traditional Wedding Cake
A real wedding at a stunning venue — and the story behind one of our favourite setups to date. We recently had the pleasure of creating the wedding dessert display for the Hattons, and it's one of those setups that reminds us why we love what we do. A beautiful venue, a couple who knew exactly what they wanted, and a brief that gave us real creative freedom: build a display full of bakes they genuinely love, that their guests would also go absolutely mad for. Here's how it al
Apr 83 min read


A Mummy to Bee, a Hundred Acre Wood, and the Biggest Winnie the Pooh Order We've Ever Made
Some orders stop you in your tracks. Not because they're complicated, though this one certainly was, but because from the very first conversation, you can feel how much thought and love has gone into the theme. This was one of those orders. A baby shower. A Winnie the Pooh theme. And a brief that gave us the opportunity to create something we're genuinely, deeply proud of. Here's the full story. The Cake Where do we even begin. The bottom tier is wrapped entirely in a hand-ap
Mar 303 min read


Part Two: From Dessert Pot to Dessert Cart: Bringing the Vision to Life
If you haven't read Part One yet, go back and start there — this story makes a lot more sense from the beginning. So. The cart. We left off having saved every penny we could throughout 2025, with a vision that had been growing for over a year. We knew what we wanted it to look like, what we wanted it to do, and most importantly, we knew why we were building it. And that "why" matters more than people might think. Why a Dessert Cart? The Gap We Kept Noticing Walk into almost
Mar 233 min read


Introducing Our Dessert Pots: The Idea That Started It All (Part One)
Before we talk about our dessert cart, or dessert bar (we’re still deciding which name feels more “us”), we need to go back to where the whole idea began. Because this story doesn’t start with a cart, or a menu, or even an event. It starts with a product we created called Build Your Own Bake . We’ve never been the bakers to make a single brownie base, stick a different chocolate bar on top, and call it a new flavour. It works brilliantly for lots of other bakers, and their cu
Dec 11, 20253 min read


930 Cupcakes and Counting: Our Ongoing Partnership with Active PR representing Redrow Homes
Some collaborations arrive unexpectedly and end up becoming a huge part of our journey. Our work with Redrow Homes is exactly that. Back in April 2023, their PR company found our website, reached out, and, much to our surprise and delight, put their complete trust in us. At that point, we were total strangers to them, we didn't have an online presence, we were complete unknowns but they gave us a chance. And we delivered. And we must have delivered well, because the orders ha
Dec 5, 20252 min read


300 Hand-Decorated Sugar Cookies for Boux Avenue’s Liverpool ONE Store Launch (…and Another 300 for Manchester Arndale!)
At the start of 2025, we spotted some exciting news: Boux Avenue were opening their permanent Liverpool ONE store later in the year. We’ve always loved collaborating with brands and PR companies on launch events, usually through logo or branded cupcakes, so we reached out with a proposal and a few ideas. Their team loved the concept, but instead of cupcakes, they asked for something even more fun: hand-decorated sugar cookies , shaped like the female form and finished with de
Dec 5, 20253 min read


The Giant Tiramisu: When a Wedding Dessert Took an Unexpected Turn
Every so often, a request lands in my inbox that makes me pause, in the best way. This one definitely did. I’m a baker and dessert-maker through and through, but I’ll be honest: I’d never considered making a giant dessert as an alternative to a wedding cake. That all changed the day someone asked if I could create an extra-large tiramisu for their wedding celebration. Now, tiramisu is something I’ve made many times, but never on this kind of scale. My first step was research
Dec 5, 20252 min read
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